Spontaneous Application - LG2 Digital Experience
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Our 4 principles
We create human-first experiences
Thinking human-first is what gives life to a creative product. And human understanding in a digital world is what creates an experience that stands out from the crowd. By crowd, we mean 1.7 billion websites, 4 million apps, 1.3 million companies registered in Canada. If we think digital, we also think – above all – about everything else.
Thinking human-first is what gives life to a creative product. And human understanding in a digital world is what creates an experience that stands out from the crowd. By crowd, we mean 1.7 billion websites, 4 million apps, 1.3 million companies registered in Canada. If we think digital, we also think – above all – about everything else.
We make cool things
Creating things that are beautiful, but impractical is like making a beautiful, uncomfortable chair. Because we love design as much as we love to be seated comfortably, we found a formula that pays off every single time: cool + well made = long-lasting. Our clients agree. So do their finances.
Creating things that are beautiful, but impractical is like making a beautiful, uncomfortable chair. Because we love design as much as we love to be seated comfortably, we found a formula that pays off every single time: cool + well made = long-lasting. Our clients agree. So do their finances.
We keep it simple
The most complex business problem are best addressed with the simplest solutions. We ask lots of questions, and so do our clients, so that our users ask none.
The most complex business problem are best addressed with the simplest solutions. We ask lots of questions, and so do our clients, so that our users ask none.
The best talent comes with opinion
We choose to team up with talent – and clients! – who are more interested in asking questions than the status quo. That’s because 95% of the best ideas come up somewhere between the most ambitious questions and the weirdest comments. The other 5% come to us in the shower.
We choose to team up with talent – and clients! – who are more interested in asking questions than the status quo. That’s because 95% of the best ideas come up somewhere between the most ambitious questions and the weirdest comments. The other 5% come to us in the shower.