At LG2, strategy is about ideas that shape culture, create more engaged relationships between organizations and citizens, and deliver tangible results. We do so through stories, content, identities, physical spaces and technology tools that are worth talking about, sharing, visiting and using. Being part of LG2’s Strategy team means being guided by inspiring leadership that strikes the right balance between business and people.

As a Strategy Director, you are responsible for the highest standards of strategic thinking and for inspiring compelling creative products. You are constantly refining and evolving the strategic process at the agency. You are happiest rolling up your sleeves, leading strategic efforts for projects big and small, new business pitches and ongoing client relationships.

You will work closely with varying levels of client and internal and external cross-functional teams. You will facilitate sessions with anyone, from C-Suite executives to creative directors to junior developers, inspiring creativity and focusing insights. Your briefs will be tight and pointed, your decks informative and succinct, and your perspective sought after rather than avoided.

Responsibilities include, but are not limited to, the following

• Define project scope, considering all relevant factors, and recommend appropriate strategic resources and allocations to ensure project success.

• Proactively identify new opportunities for client growth, leveraging market insights and industry trends to develop strategies that drive business expansion.

• Enforce established processes and standards while providing quality assurance to maintain consistency and excellence across all client engagements.

• Craft compelling narratives and develop strong, insight-driven stories to support new business pitches, effectively communicating the agency's value proposition and unique offerings.

• Cultivate and nurture relationships with key clients, actively listening to their needs, identifying unmet opportunities, and introducing tailored solutions to address their challenges.

• Lead the development and implementation of creative and innovative solutions, leveraging strategic thinking and market expertise to maximize client ROI and achieve tangible business results.

• Lead the ongoing refinement and evolution of the agency’s strategic point of view (POV), processes, and best practices, ensuring alignment with industry standards and emerging trends.

• Conduct comprehensive research, analyze market trends, and assess competitive dynamics to identify key business and marketing hurdles, informing strategic decision-making and guiding client recommendations.

Ideal profile

• 10+ years’ experience in a senior strategy role, preferably in an advertising or marketing agency.

• Proven experience working on tier-1 brands.

• Proven excellence in brand and communication strategy.

• Able to develop sound POVs on social media strategy and digital engagement strategies.

• Strong marketing acumen.

• Excellent critical thinking skills - analytical, creative, and lateral.

• Be able to trawl for insight wide and deep in business, consumer, brand, and touchpoint.

• Solid research skills; ability to understand how to apply qualitative and quantitative learning.

• Superior interpersonal and communications skills.

• Be a strategic provocateur by being curious and questioning.

LG2 est un employeur offrant l’égalité des chances; toutes les candidatures seront considérées sans tenir compte du profil ethnoculturel, de la religion, de l’origine, de l’âge, de l’état civil, de l’ascendance, du handicap, de l’orientation sexuelle ou de l’identité de genre.

Tout au long du processus de recrutement, des accommodements sont prévus pour les candidats en situation de handicap.

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LG2 is an equal opportunity employer. All applications will be considered regardless of ethnocultural profile, religion, origin, age, marital status, ancestry, disability, sexual orientation or gender identity.

Special accommodations can be made throughout the recruitment process for candidates who have physical or other limitations.